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What if a construction brand could build trust before it ever breaks ground?
This concept case study explores how strategic website copy, SEO, and content marketing could help a leading construction brand communicate its expertise, strengthen credibility, and connect with the right audience.
I developed the messaging strategy, website copy direction, SEO content approach, and campaign concepts around one goal: turning technical expertise into clear, persuasive communication that builds trust and drives action.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Which background makes the APEX logo look more luxurious and premium?
White or Black? Drop your choice + reason below 👇
2.
10 voted
22%
36 voted
78%
46 votes
Closed
I made an app.
A slightly different project for me.
For years, I’ve tracked my daily habits using an orange Post-it note. Write down what I want to get done, tick it off, start again tomorrow.
I’d tried habit tracking apps, but always ended up back with the Post-it. I didn’t need dashboards, streaks, graphs or endless features. I just wanted something simple.
So I decided to build it myself.
Takto is my first iOS app — designed and built from scratch, taking it from an idea and some early Figma designs through to a real product on the App Store.
As a UX designer rather than a developer, a big part of the project was seeing how far I could push myself outside my usual role, using AI to help me actually build and ship the thing rather than stopping at a prototype.
The result is deliberately small. Add your habits. Do them. Tick them off. Your progress gradually fills the screen throughout the day.
No grand startup plan behind it. I wanted to make something I’d genuinely use, learn how to build a real product, and actually get it out into the world.
Quite nice seeing something that started as an orange Post-it sitting on my desk become an actual app.
https://apps.apple.com/us/app/takto/id6796480445
#UXDesign #ProductDesign #iOSDesign #AppDesign #IndieApp #BuildInPublic #AIDesign #Takto
Clean design👍
I built ALMA’s social media presence from the ground up, developing its content strategy, visual direction, and ongoing communication. My work included content planning, copywriting, Reels, carousels, Stories, and Meta Ads, with a focus on building trust, increasing brand awareness, and connecting with families looking for support for older adults.
Love the focus on trust and meaningful connection.