Brand Identity application (Atelier Maldonado)

Protein Fit Bar wanted to grow beyond their popular Hygge Cafe and reach more health-conscious people. They saw that many people, especially those who work out, were looking for healthy and easy-to-eat foods. The challenge was to create a brand that appealed to both men and women, unlike most sports nutrition brands that focus mainly on men. Atelier Maldonado wanted to make a brand that was both exciting and welcoming to everyone. Instead of using the tough, masculine look common in the industry, they aimed for a fresh and modern style that would attract a wider audience. The design balanced athleticism with a more sophisticated look, creating a brand that was both energetic and refined.