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Taste Test
Two hero directions for Extreme Sweat, a performance sweatshirt brand built to survive what you won't. Same dark canvas, same yellow product, two different attitudes.💧
One curates the brand. The other converts the visitor.
Which hero makes you add to cart? 👇
7 voted
35%
13 voted
65%
20 votes
Closed
The two design heros are great but the split type version looks better
Editorial Slider is Lit 🔥
Second one looks perfect
Editorial Slider!
I will go for hero 🙌
Going with the split type hero
Editorial looks just on point
i would like to go with the Editorial
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Where should the photo live - behind the words or beside them?
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02 - Photo beside the text. A clean split: words on calm ground, the room in its own column. Everything readable at a glance, the trade is a little less drama.
One sells the feeling. The other sells the clarity. Which hero would make you book the class?
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1 nails it
A or B? 😇👈
Which design delivers the better luxury feel and overall visual experience?
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Option B feels more luxurious to me—the watch gets a clearer hero moment and the warmer accent adds just enough energy against the dark field. The typography and product scale also make the comparison feel polished.
A look at the identity we designed for Vetti, a dog health monitoring brand.
There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
