Sometimes, some projects are just not meant to be. And that's ok. I had a blast developing the initial concept for this branding proposal. From 3D, imagery, color combinations, animation... The goal? Create a visual identity that is both versatile and structured, resulting in a brand that is adaptable, yet grounded, and approachable. Every major format follows a grid system that allows for different interpretations of the same design: Traditional hierarchy with image and headline? You got it! Big images with small text? Yes! Should information take priority over visuals? Sure! This is a branding case study that the client ultimately did not use. But I'm still proud of the result and the effort that went into it. Full study here