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SATORI MIDI
Design Process
The collection began with a single reference point. The guaiac blossom, a small and quiet flower whose structure carries more information than its size suggests. Research started with the botanical anatomy of the flower itself: the pale center, the blue-violet petal, the fine yellow stamen. Rather than treating the flower as a decorative motif to print or embroider literally, the goal was to extract its logic and let it inform proportion, palette, and finishing.
Color extraction came directly from photographic and botanical reference of the flower in different light conditions, pulling the tones that read consistently across noon light rather than studio light, since the collection's whole premise lives in that specific hour. Sketching followed a similar restraint. Each silhouette was tested first as a flat proportion study before moving into garment construction, keeping the guiding question at every stage: does this still read as quiet at noon, when there is nowhere for a design to hide.
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been a little quiet here. took some time off to focus on the work and make lots of things I couldn't share yet.
a few favourite brands before I start sharing what's new ↓
feels good to be back ❤️
the orange panels pop. what are you sharing first?
Goal:
Our goal for Flaminco was to shape the cosmetic product not only as a functional FMCG category, but as a part of everyday self-expression. The main approach of the brand was based on creating a flexible and emotional visual world that adapts to the dynamic lifestyle of a young audience.
The open “M” shape used in the visual system symbolizes the free, changeable and adaptive character of Flaminco. This approach ensures that the brand is distinguished not only through color and aesthetics, but also through behavior and energy.
Target:
The main target audience of the brand is the young generation aged 16–25, who are sensitive to visual trends, value self-expression and seek aesthetic value in the products they use daily. Flaminco was formed with a more open and contemporary approach, aimed not only at a female audience, but also at everyone who cares about their appearance and style. The goal was to create a premium brand experience that is more interactive, flexible and able to build an emotional connection in the FMCG and retail market.
Result:
The result was a unified and flexible visual identity system for Flaminco that stood out in retail environments and could be easily expanded across digital platforms. The resulting visual language more strongly reflected the brand’s energy, flexibility and emotional connection with a young audience. The system was developed to serve as a sustainable and adaptive foundation not only for the current product line, but also for future campaigns, new product categories and communication directions.
excellent work, this is beautiufl!
New Brand Guidelines delivered.
While it may seem trivial, this asset remains a key component of our final deliverables for every project. We offer a recommended guide for the proper use of the brand, with various layout options permitted within the visual language. This ensures the brand can expand over time with a truly functional visual system.
We always strive to be as concise as the brand allows, establishing the foundation for its effective use. This empowers the client to make informed decisions and implement each brand element in the ideal scenario with optimal adjustments.
"As concise as the brand allows" is the hard part, because the guidelines that get ignored are almost never the thin ones. Curious whether you pair the PDF with a live component library so the document only has to explain the rules and doesn't also have to enforce them - that split has saved me a lot of pages.