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This is a comprehensive brand identity design project for a modern lifestyle brand called Dog On Everything (DOE).
This is good work
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What if the logo wasn't one pose, but six different emotional states of the same character?
That was the core decision on SERO.
A mental health brand. But not the usual: no soft gradients, no open windows, no people looking peacefully at the horizon.
The brief was emotional calibration.
Precise. Clinical. But warm.
So I built a character with mismatched eyes.
Left: a flat black void.
Right: a white oval with a heart as the pupil.
One part that closes. One part that stays open.
That's the whole brand in two eyes.
Six poses. No canonical lockup. All six are the logo.
Riso ink imperfection as intentional texture — not production error, brand specification.
Would you have locked one pose, or let all six live?
This is a masterclass in building Visual Trust through vulnerability.
Letting all six poses live was the right move. It shifts the Structure from a 'corporate mask' to honest emotional calibration. That Riso texture as a brand spec not an error gives it incredible Visual...
three directions for a logomark. the theme is eclipse. each one picks a different second of the same event.
Logo design said: “Let’s time-travel the same eclipse” 😄
By the way, This concept is really strong 👏
Goofy Goods — Character Driven Streetwear Brand Identity
Goofy Goods is a playful, personality-led brand identity that bridges the gap between retro cartoon aesthetics and modern streetwear culture. Featuring a whimsical mascot and bold, rounded typography, this system is designed for brands that prioritize storytelling, humor, and a "truly specific" charm.
The visual language uses a high-contrast palette and thick line work, making it perfectly optimized for high-density embroidery on hats and hoodies, as well as vintage-style packaging and print collateral. It’s a strategy-led identity built for a lifestyle brand that wants to stand out with a premium, yet approachable and "goofy" vibe.
#Streetwear #BrandIdentity #branding
I liked the mascot and its visual direction.
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