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Integrity is one of the most important values at SGS. It means doing the right thing even when no one is watching. At SGS, integrity involves being honest, transparent, fair, and responsible in every decision and action.
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Tendral Health came to us with a platform that connects verified physicians with paid clinical surveys.
They needed a brand identity and product experience that made the offer feel credible from the first screen.
Physicians are busy, skeptical, and putting their professional expertise behind every response. If the product is vague about verification, time commitment, or payout, there is no reason for them to keep going.
So we designed the full experience around clarity:
Sign-in recognizes users as clinicians, with verification and HIPAA messaging visible immediately.
Before a survey begins, physicians see the payout, time commitment, question count, and who’s signed in.
The completion screen puts the earned amount and payout options front and center.
The identity needed to do the same work. Navy and blue establish the clinical, professional feel this audience expects. Orange brings in the human part, the value of a physician’s time and insight.
The result is a brand and product experience that feel like one system, from the first impression through payment.
For Tendral’s users, trust is not something you earn halfway through the flow.
It has to be there before the first question loads.
Clean work!
A professional website that reflects the quality of your services.
2 voted
67%
1 voted
33%
3 votes
Closed
Option 1 looks more attractive and professional
Exploring two identity directions for Lumena Practice—a proactive healthcare brand designed to make care feel personal, clear, and achievable.
Both directions combine wellness with forward movement, but communicate the idea differently:
A — A minimal four-petal symbol that feels calm, modern, and expansive.
B — A softer floral mark with a subtle healthcare cross, creating a more immediate connection between human wellness and clinical care.
The goal is an identity that feels warm and reassuring, with the credibility of healthcare and the polish of a premium digital experience.
Which direction better balances warmth, wellness, and healthcare credibility—A or B?
9 voted
47%
10 voted
53%
19 votes
Closed
B for me. The healthcare cross adds instant clarity while still feeling warm.