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Taste Test
Exploring two identity directions for Lumena Practice—a proactive healthcare brand designed to make care feel personal, clear, and achievable.
Both directions combine wellness with forward movement, but communicate the idea differently:
A — A minimal four-petal symbol that feels calm, modern, and expansive.
B — A softer floral mark with a subtle healthcare cross, creating a more immediate connection between human wellness and clinical care.
The goal is an identity that feels warm and reassuring, with the credibility of healthcare and the polish of a premium digital experience.
Which direction better balances warmth, wellness, and healthcare credibility—A or B?
9 voted
47%
10 voted
53%
19 votes
Closed
Cool!
Thanks
Option A works.
I can’t decide.
Opton B is more balanced and giving me the vibes you're aiming for.
Thanks that is what I’m feeling too.
A, reads cleaner
Yea that’s why I’m so split.
B is calmer to me but A reads more premium and less generic-wellness. Which way are you leaning, or is the client still genuinely torn between the two?
I’m leaning toward B because the calm feels more aligned with the brand, but I’m still refining it to feel as distinctive and premium as A.
Leaning toward B while still wanting some of A's distinctiveness is a good instinct, healthcare brands undersell premium way too often for the sake of feeling approachable. Could a slightly bolder color or type treatment on the floral mark borrow that premium feel without losing the warmth?
Love option A - it looks very delicate and polished!
Thanks
B for me. The healthcare cross adds instant clarity while still feeling warm.
Thank you—that balance of healthcare clarity and warmth is exactly what I hoped B would communicate.
A pleasure
A one
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