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Taste Test
Exploring two identity directions for Lumena Practice—a proactive healthcare brand designed to make care feel personal, clear, and achievable.
Both directions combine wellness with forward movement, but communicate the idea differently:
A — A minimal four-petal symbol that feels calm, modern, and expansive.
B — A softer floral mark with a subtle healthcare cross, creating a more immediate connection between human wellness and clinical care.
The goal is an identity that feels warm and reassuring, with the credibility of healthcare and the polish of a premium digital experience.
Which direction better balances warmth, wellness, and healthcare credibility—A or B?
12 votes
Ends in 1d
Cool!
Option A works.
Opton B is more balanced and giving me the vibes you're aiming for.
A, reads cleaner
B is calmer to me but A reads more premium and less generic-wellness. Which way are you leaning, or is the client still genuinely torn between the two?
Love option A - it looks very delicate and polished!
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52%
12 voted
48%
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Closed
Footer 2 feels more premium to me with the mark repeated smaller, but Footer 1 might win on scannability for a supplement brand. Which way are you leaning after seeing the early votes?
