DINK & DRIP - Where the serve meets the sip. A brand built at the intersection of two rituals, co...DINK & DRIP - Where the serve meets the sip. A brand built at the intersection of two rituals, co...
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Pradumna Singh's avatar
Pradumna Singh Tanwar
• Aug 31
DINK & DRIP - Where the serve meets the sip.
A brand built at the intersection of two rituals, coffee and pickleball, for a generation that treats the court like a social club and coffee like a pre game ritual.
The mark says it all before a single word does. One D becomes a paddle. The other is turned into a cup, topped with a curl of steam. One letter, two rituals, one story, working just as hard on a cap as it does painted across an entire court.
Cobalt, chartreuse, and forest green. An editorial serif paired with a playful icon. And a tagline that does double duty as brand voice: Serve. Sip. Repeat.
From storefront signage to packaging to a literal court branded takeover, this identity was built to move fluidly across every touchpoint without losing itself once.
Full case study coming soon.
Brand DesignLogo DesignKittl Design
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Pradumna Singh Tanwar
• Sep 1
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Pradumna Singh Tanwar
• Sep 7
Full Case Study - https://contra.com/p/B3MFkckX-dink-and-drip-where-the-serve-meets-the-sip
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