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Building a brand-first Shopify store: Shoprecoverly
Here's how I approached building Shop recoverly a Dropshipping store brand.
Starting with positioning, not templates
Most stores in this category default to a clinical, "medical supply" look white backgrounds, blue accents, generic product shots. I wanted Shoprecoverly to feel like a self-care brand people are proud to buy from, not just a functional product page.
Design decisions:
Typography: paired Cormorant Garamond with Jost — a serif/sans combo that gives it an editorial, elevated feel instead of the usual ecommerce default
Palette: ivory and bronze instead of the typical white/blue pharmacy tones
Custom homepage layout designed around the brand story, not just a product grid
Logo design built to match the overall aesthetic
Where it stands
Homepage is live, with product photography and variant setup currently being refined as we prepare the store for traffic.
This is the part of the job I enjoy most — taking a category that usually looks the same everywhere and giving it an identity people actually connect with.
wow! amazing work
thanks
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Recently worked with BoomPop on unifying their brand across around 20 pages of their site. Good people and an amazing brand to work on.
One of the first questions I ask a client during a project briefing is, "What's the deadline?"
It determines our approach and the scope of work. More often than we'd like, the answer is, "Yesterday."
We all know how that story goes. Sometimes you just have to accept it. The only option is to deliver as much value as possible in the time available.
That's when all the experience we've collected over the years starts to matter. You reach for patterns, components, structures, and templates that have already proved themselves.
Aura is one such example.
It's a free SaaS & Health App Landing Page Template for Framer that we've developed and tested across multiple projects. And we want to share it. A free, fast and customizable starting point for the moments when time is working against you.
Check it out → https://www.framer.com/community/marketplace/templates/aura-healthtech-app/
"yesterday" lol every single time
Hero exploration in framer
beautiful work, this is enrapturing!
