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A travel agency was using broad, one-size-fits-all messaging ("expert trip planning for every traveler") that failed to resonate with any specific audience. I rebuilt their positioning around hyper-local targeting for their core Seymour, Indiana market - swapping generic copy for localized messaging, social proof, and targeted SEO.
Result: Over 69% revenue growth in the targeted market, driven by replacing broad global targeting with a focused, community-relevant strategy.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Your product can be great. But if nobody notices it, it doesn’t matter.
For LocalBuddy, a UK-based marketplace connecting customers with verified local professionals, I designed a social media system built to make the brand clear, recognizable, and worth paying attention to.
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Check it out here: https://contra.com/community/dxv1vrDg-your-product-can-be-great-your
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