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Your product can be great. But if nobody notices it, it doesn’t matter.
For LocalBuddy, a UK-based marketplace connecting customers with verified local professionals, I designed a social media system built to make the brand clear, recognizable, and worth paying attention to.
From messaging to visual direction, every creative was designed to communicate value quickly while keeping the brand consistent.
Check it out here: https://contra.com/community/dxv1vrDg-your-product-can-be-great-your
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The network for creativity
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a lot of creators and business owners are trying to fix their content by adding:
😵💫 more posts, more hooks, more trends, more pressure, or more “i just need to be consistent”
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it might be telling you your content needs more:
🪴 clarity, trust, relevance, rhythm or relationship
this session is for the creator, founder, or service provider who knows they have something valuable to say but content has started to feel heavier than it needs to.
we’ll talk through how to stop treating content like a performance you have to survive and start building a content practice you can actually return to.
if your strategy only works during an ideal week, it’s probably not a strategy yet. it’s a fantasy calendar. & we’re going to fix that.
join me for the live session on THIS Thursday, August 27.
link here: https://luma.com/d2cmd1jc
This is so true. Having a consistent practice makes way more sense than constantly putting pressure on yourself to post more.
Your product can be great. Your visuals should make people believe it.
Local Buddy is a UK-based platform connecting customers with verified local professionals and I worked across both product and visual design to help bring the brand to life.
Objective:
Beyond the product experience, Local Buddy needed a visual presence that could communicate its value clearly, build recognition, and make the idea of finding trusted professionals feel simple and approachable.
What I Did:
I designed a series of social media creatives exploring different messaging and visual directions for the brand.
Each piece was designed to do more than look good — the goal was to translate the product's value into visuals that are clear, engaging, and easy to understand.
I also kept the visual language consistent with the broader product experience, creating a connection between how Local Buddy works and how the brand communicates.
The Work:
9 social media creatives across different messages, concepts, and visual directions.
Outcome: :
Built a cohesive visual language for social content
Translated product benefits into clear visual communication
Strengthened consistency between the product and brand presence
Created content designed around trust, clarity, and recognition
Product Design. Visual Design. One designer.
Same campaign, two different moods 🎁
A feels warm, playful, and nostalgic.
B feels bold, cinematic, and mysterious.
Which direction would make you more curious about the brand—and why?
1 voted
33%
2 voted
67%
3 votes
Closed
Bold & Cinematic for me. The lighting and contrast create much more curiosity, and the gift feels like something you actually want to reveal. It gives the campaign a stronger identity at first glance.