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Your product can be great. Your visuals should make people believe it.
Local Buddy is a UK-based platform connecting customers with verified local professionals and I worked across both product and visual design to help bring the brand to life.
Objective:
Beyond the product experience, Local Buddy needed a visual presence that could communicate its value clearly, build recognition, and make the idea of finding trusted professionals feel simple and approachable.
What I Did:
I designed a series of social media creatives exploring different messaging and visual directions for the brand.
Each piece was designed to do more than look good — the goal was to translate the product's value into visuals that are clear, engaging, and easy to understand.
I also kept the visual language consistent with the broader product experience, creating a connection between how Local Buddy works and how the brand communicates.
The Work:
9 social media creatives across different messages, concepts, and visual directions.
Outcome: :
Built a cohesive visual language for social content
Translated product benefits into clear visual communication
Strengthened consistency between the product and brand presence
Created content designed around trust, clarity, and recognition
Product Design. Visual Design. One designer.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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MODRA
Modular Media Room Seating for Moovia
MODRA is a modular sofa concept designed for media rooms and contemporary living spaces. The project explores adaptable seating configurations that support both individual comfort and shared cinematic experiences.
Design Language
The form language explores the relationship between structured geometry and soft organic curves. Inspired by Bauhaus textile experimentation and mid-century furniture aesthetics, the seating system translates textile softness into sculptural upholstered form.
Modular System
MODRA consists of interchangeable seating modules that can function independently or be combined into larger configurations.
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Form & Materiality
Soft upholstered surfaces and rounded transitions were designed to create an emotionally welcoming experience. The visual softness of textile-like geometry contrasts with the structural clarity of the wooden base, creating balance between comfort and stability.
Integrated Details
Functional elements are subtly embedded into the furniture to preserve visual simplicity. Wooden trays, soft ambient lighting and concealed storage create a seamless user experience while maintaining the sculptural quality of the object.
A modular seating system designed to transform movie watching into a shared ritual.
Love the modular approach. Feels functional without losing that premium look.
