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I did a before and after session and My Client Loved it
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Stoked to see 500 creatives are following me here!
Thank you all 🙌
Most check-ins ask how people feel. STARTFIELD asks what the room has capacity for.
Two minutes before a workshop or team session, a facilitator often has to decide whether to begin as planned, slow down, add context, or reduce the scope.
STARTFIELD turns three anonymous, temporary responses into a tactile collective field:
Ready to dive in
Need a slower start
Need context first
No names. No personal profiles. No historical tracking. No automated recommendation.
The field makes the group’s current capacity visible, while the final decision remains human.
Built as Day 12 of my 30 Days of Real Business Problems challenge, using Figma Make, original 3D token assets, and Animos for the presentation film.
The room resolves before the session begins.
Live prototype:
https://shrub-gong-08594418.figma.site
How should a facilitator read the room without turning a check-in into surveillance?
No names and no historical tracking is what makes this actually usable instead of another mood tracker nobody trusts. My guess on your own question: as long as the field only shows aggregate state and resets every session, it stays a tool instead of a record. Did anyone in testing push back on that assumption anyway?
Designing the complete visual identity for MUSA, a natural milk brand—this was the project where I really experimented with reducing a complex figure to its simplest form.
Starting with a black-and-white sketch of a cow, I simplified it until it was instantly recognizable as a “cow” even at sticker size—no outline, no detail, just a coral-colored spot and a white eye.
The typography went through more rejections than the icon. I tried three rounded typefaces that technically “worked” but felt too corporate or too childish—the brand needed warmth without losing its presence on the shelf.
The most important decision wasn’t the shape or the typography: it was choosing Pink Coral instead of the green/brown that every dairy brand defaults to. That’s not an aesthetic preference; it’s a positioning strategy—MUSA needed to look nothing like a “farm” to stand out on a shelf full of farms.
Check out the complete system—bottle, packaging, uniform, sticker pack, and pattern—in the case study below. 👇
#branddesign #packaging #contra
Really impressive work. Keep creating amazing designs!🔥