Designed and developed NOVA, a modern SaaS website focused on clear product communication, strong...Designed and developed NOVA, a modern SaaS website focused on clear product communication, strong...
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Designed and developed NOVA, a modern SaaS website focused on clear product communication, strong visual hierarchy, and a seamless user experience.
I created the visual direction, website structure, UI design, responsive layouts, and key conversion-focused sections, with a strong focus on making the product feel modern, credible, and easy to understand.
Shopify CRO & Product Page Redesign for The Perfume Brand
The Perfume Brand partnered with us to improve the performance of its Shopify product pages by redesigning how bundle offers were presented to customers. The project combined competitor research, Shopify CRO, and Shopify website design improvements to create a clearer buying experience that encouraged larger purchases. The updated bundle interface strengthened product presentation, improved shopping confidence, and supported higher average order value while maintaining the brand's premium identity.
Bundles are where perfume stores win or lose average order value. Did you see more people choosing the mid-tier bundle once it was redesigned? In my experience, anchoring with a 'most popular' option does a lot of the work.