The brief was simple. Show a new personalized news feature.

The obvious solution was to show a few clicks in the UI as you choose your topics. Clear, but not very interesting.

So I pulled that moment out of the interface first and turned it into a cloud of topics. You get the idea before you even see the product, then the video drops you back into the real UI and shows where it lives.

I really like these tiny decisions. The feature stays the same, but it feels easier to get and a lot more fun to watch.

Pulling the topic cloud outside the UI makes the feature instantly clearer.

A little peek at the brand work we did for Elio Mortgage. A warm, approachable identity full of warm vibrant colors paired with soft sun rising inspired gradients, inner glows and custom illustrations & more. Loved this direction! Full case study coming soon, from process to final identity. Plenty of logo explorations to share too!

https://aperios-design.co.uk/

That color palette takes the whole identity to a different level!! I loove it.