Grounded in humanity, made for movement.

Packaging and custom Framer website design for Ubuntu Moves, a wellness brand inspired by the belief that “I am because we are.”

Earthy colors, expressive patterns, and bold typography bring its sense of connection into the physical and digital experience. Thanks @Can Girgin for the Framer development💫

Check it out

The olive shopping bag with the wordmark split around that circular emblem looks great in the warm light, and the big tonal arches printed behind it add movement without shouting.

one of my favourite things about running a one-person studio is that nothing gets lost in translation.

the idea behind the brand is the same idea that shapes the website and the product.

no handovers, no starting from scratch, no trying to explain the vision to someone new.

a little look at how that came together for goals, from the first moodboard to the app ↓

Love it!