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Dark luxury salon app designed for seamless browsing, booking, and discovery across men's and women's categories.
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I built the Smooch brand from the ground up, strategy, identity, wordmark, colour world. The can was the last piece, the moment it finally became something real.
The brief: a packaging system that scales. One hero flavour today, a full range tomorrow, no rebuild required.
First problem, the logo. Smooch's bold wordmark has a curve underneath it that dies at full width on a can, and angling it across felt gimmicky, not confident. So I turned it vertical instead, running the full height, full scale.
Colour had to carry the brand and split the flavours at once. Deep burgundy anchors it, red punches through the wordmark, and each flavour gets its own accent, blush, gold, peach.
No fruit photography. Instead, a graphic starburst holding a simple illustrated fruit, ownable and ready for whatever flavour comes next.
The back label carried ingredients, actives, and every mandatory without losing the premium tone.
Going vertical also quietly solved the shelf problem: cans sit in a fridge door at a slight angle and a horizontal wordmark rotates out of legibility, whereas a full-height one still reads from either side. Curious whether the starburst has a fixed point count across flavours or...
Tasty Test 03/30: Which palette makes the next choice feel easier?
Same wellness app. Same UX. Same content. Different visual system
A 🌿 Calm Choice
Soft lavender, sage, butter, and rose with equal visual weight.
B 🎯 Focused Choice
Warmer muted tones with stronger hierarchy and directional emphasis.
The question is not:
Which looks prettier?
It is
Which one reduces decision friction?
In wellness products, users often open the app already stressed, tired, or overloaded
So color can become part of the decision system
I would test:
Time to Confident Choice
Practice Selection Rate
Session Start Rate
💡 Growth Insight 03
A wellness interface should not only look calm.
It should make the next decision feel easier.
Which one would you choose?
A 🌿 or B 🎯
#MobileAppDesign #MobileUX #AsolDesign
67 voted
87%
10 voted
13%
77 votes
Closed
Calm
A few highlights from part of my fav projects I’ve worked on over the past few years. Some of them are brand identity, some websites+brand identity products.
Different industries and different stages, but the goal was always the same: build crispy, flexible visual systems that scale cleanly from screens to physical materials.
Watching the best design of the day.