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those champagne bubbles especially look incredibly realistic in their lifting to the surface!
Thank you, Nicolette!
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What if the whisky-making process became the artwork?
Full Barile identity, campaign and film:
https://contra.com/p/bMNAvgWk-barile-brand-identity-and-launch-campaign
Barrel staves become monumental sculptures. Their curves carry through the collector’s packaging and a 15-second film. Explore four moments from the project here, then discover the complete visual identity and campaign in the case study.
Self-initiated concept for a fictional Brazilian single malt. Creative direction, brand identity and AI-assisted visual development by Mauricio Pontual.
#BrandIdentity #ArtDirection #PackagingDesign #BrandCampaign #AIVideo
The way the barrel curves carry all the way through to the packaging is such a tight through line. Since this was self-initiated, did the sculptural direction come first and the 15 second film get built around it, or were they developed side by side?
THE LAST ARMOR
What if protection wasn't about keeping something out — but keeping something alive?
For centuries, armor has meant protection.
Steel between the body and the world.
A barrier against impact, violence, and another human being.
When I encountered Ferdinand I's armor at The Metropolitan Museum of Art, I didn't want to redesign it.
I wanted to question what protection itself could become.
So I kept the armor.
Its silhouette.
Its history.
Its scars.
Even the Virgin and Child engraved into its breastplate.
And I changed what happens inside it.
Steel becomes glass.
Not perfect glass.
Not beautiful, untouchable glass.
Heavy glass.
Cold glass.
Imperfect glass.
A material that no longer keeps the world out, but allows something fragile to exist within.
At first, there is almost nothing.
Then something begins.
A trace.
A filament.
Life.
The armor is no longer preparing a body for what is outside.
It is protecting what is still becoming.
Then the steel returns.
But the purpose doesn't.
Glass remains hidden in the joints.
Life finds its way through the seams.
The object survives.
Its history survives.
Its memory survives.
But its meaning has changed.
THE ARMOR SURVIVED.
THE REASON FOR WEARING IT CHANGED.
https://www.metmuseum.org/art/collection/search/23944
Cool!
The Assumption of the Virgin, Bernardo Daddi, 1337–38. Tempera on wood, gold ground. The Met, Robert Lehman Collection (1975.1.58).
This panel is the top half of an altarpiece for a chapel in Prato Cathedral, built to house the city's real relic: the Virgin's girdle. In the scene she lowers it to Saint Thomas below as proof her body rose whole – the panel showing his hands catching it is lost.
We rebuilt it as a tiara. The mandorla becomes the crown's pierced opening. The angels return in glass, still in their original green and pink. A frog takes the summit – the one animal that changes bodies without dying. A poppy blooms where the Virgin sat: not a relic passed down to a man waiting below, but a small, symbolic dawn of the matriarchy still ahead of us. 🌸 💅
Original Met piece: metmuseum.org/art/collection/search/458998
Inst: https://www.instagram.com/reel/Dc8y5NMIivZ/?stkn=NHlrcXg3dTlkemJl
Video experiments: https://app.flora.ai/join-project/04c3dfff-e5db-4819-afd6-54c7a7bf7725
