No jars shaped like beehives. No cursive script. No "bee happy" puns. Just hex grids, specimen ca...No jars shaped like beehives. No cursive script. No "bee happy" puns. Just hex grids, specimen ca...
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No jars shaped like beehives. No cursive script. No "bee happy" puns.
Just hex grids, specimen cards, and honey that changes every harvest.
New case study: HIVE INDEX.
Soon
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Komu's avatar
Hex grids and harvest-changing specimen cards are such a refreshing departure from generic honey brand tropes. Looking forward to the full case study!
Mahmudul's avatar
This Cassedy feels like a professional one
MD Rafee 's avatar
The hex grid as a structural device instead of a literal illustration is the right call. It reads as honey without leaning on the usual bee cliches. Curious how "changes every harvest" plays out across the actual product photography.
Yaroslav's avatar
Looks great!
Boluwatife's avatar
Love the simplicity here, it gives the brand such a nice feel
Nina's avatar
Naming the clichés you're avoiding is a clean way to set expectations before anyone sees the work. Hex grids and specimen cards instead of the usual honey-jar iconography is a genuinely different read on the category.
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