🌸 Fleur d'amour part 1. Fleur d'amour is a beautiful flower shop in Paris, making sure the beaut...🌸 Fleur d'amour part 1. Fleur d'amour is a beautiful flower shop in Paris, making sure the beaut...
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🌸 Fleur d'amour part 1.
Fleur d'amour is a beautiful flower shop in Paris, making sure the beauty and magic of their flowers reaches people lives to make them better, happier, and serene.
The brand direction is elegant, a bit premium, and somewhat minimal, communicated through a mix of curvy typography and a thin elegant serif.
I developed a scalable logo suite to make sure each application can have an option that fits.
What do you think?
(This is a fictional project aimed for exploration)
The rich contrast between the deep green and soft tones gives this brand identity such an elegant, grounded feel. Love the organic flow of the typography, too
The script mark next to that thin serif does the premium work without extra ornament. The ticket lockup feels especially right for a Paris flower shop.
Building a wellness brand around what customers actually want.
For Nocta, I developed the brand identity from the consumer perspective: what does someone looking for wellness want to feel when they discover a new DTC brand?
I translated those insights into a brand direction that feels trustworthy, modern, approachable, and premium, avoiding the usual clinical or overly “wellness” visual language.
The result is a flexible identity designed to work across digital channels, from the website and social media to packaging and other customer touchpoints.