You spend 6 figures on a brand tracking agency. They spend three months "running the wave." You get a 100-page slide deck that tells you what happened in Q2 while you’re already halfway through Q3.

That’s a post-mortem, not a strategy.

We built the identity and product framing for Timelaps to represent the opposite: continuous visibility.

Research-grade data from 4,000+ consumers, flowing in real-time. No "waves", no dusty decks, just an always on dashboard that shows you if your marketing is actually landing before the budget is gone.

If you’re still waiting 90 days to see if your brand is growing, you’re flying blind.

I have to say, You leave an ipression everytime you appear in my feed. You have got great taste Daniel💪

Toadrinks - Brand Identity Excited to share TOADRINKS, a conceptual gut-friendly soda brand made for a lighter, more enjoyable way to sip. Built around playful personality, bold flavours, and a character-led visual world, the brand aims to make better-for-you choices feel fun rather than functional. I'd love to hear your thoughts in comments!

The character-led route is exactly right for a gut-friendly soda: a playful mascot makes better-for-you feel like a treat instead of a health lecture, which is the whole positioning. Giving each can its own toad pose turns the mascot into a cast you can stretch across flavours and social, not just a logo.