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🌸 Fleur d'amour part 1.
Fleur d'amour is a beautiful flower shop in Paris, making sure the beauty and magic of their flowers reaches people lives to make them better, happier, and serene.
The brand direction is elegant, a bit premium, and somewhat minimal, communicated through a mix of curvy typography and a thin elegant serif.
I developed a scalable logo suite to make sure each application can have an option that fits.
What do you think?
(This is a fictional project aimed for exploration)
Yeah for sure!! The typography is my favorite part tbh
The script mark next to that thin serif does the premium work without extra ornament. The ticket lockup feels especially right for a Paris flower shop.
Yup creating that elegance with simplicity was the goal!!
I really like how you presented the work in that short video. How did you do it? Did you use a specific program?
Thank youu!! I appreciate the goat btw.
Oh there's a site for that. Check animos.app I think you'd really like it since mine caught your eye.
animos.app
animos — Motion templates for design showcases
Showcase your designs in motion. 25 ready-made animation templates — drop in your work, tweak, and export an MP4, all in your browser.
Thanks a lot, bro I'm definitely going to use it ;)
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Fun concept and perfect timing. The spooky wordmark twist still feels on brand, nice one.
How many concepts die in your drafts folder? 💀
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Has it ever happened to you that you discard a concept even though you like it?
Love the idea of sharing concepts that never made it to the final stage! The K and hair movement is a really interesting direction. Do you usually revisit archived concepts later, or do you prefer to leave them behind?