Exploring Hero Concepts: Product vs. Message for NFC CardsExploring Hero Concepts: Product vs. Message for NFC Cards
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A large screen catches your attention at an exhibition.
You have about 3 seconds to decide whether to stop and take a closer look.
Which direction makes you more curious?
A) Product-first
B) Message-first
Exploring hero section concepts for Pixtap, an NFC-powered business card brand.
B) Message First
A) Product First

8 votes

Ends in 14h

Boluwatife's avatar
I prefer the product first Love the visuals, one of the best have seen so far today....... Keep up the great work
Varun's avatar
Thank you! I'm happy the product-first direction resonated with you. Really appreciate it 🙌
Boluwatife's avatar
You are most welcome
MD Rafee 's avatar
Going B. At an exhibition with 3 seconds of attention, the message does the heavy lifting first. Once they stop, the product becomes the proof.
Varun's avatar
Great insight ! Thanks for sharing your perspective! 🙌
Akinkunmi's avatar
Really impressive
Varun's avatar
Thanks ! Glad you liked the direction 🙌
Sohan's avatar
nice work
Varun's avatar
Thank You😊 , really appreciate that !
Sajid's avatar
I'd choose B for an exhibition screen. Stronger hierarchy, lower cognitive load, and easier scanning from a distance. People can understand the value proposition almost instantly.
Varun's avatar
Thanks, Sajid! The point about scanning from a distance feels soo valid for an exhibition environment. 👏
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