Exploring Hero Concepts: Product vs. Message for NFC CardsExploring Hero Concepts: Product vs. Message for NFC Cards
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A large screen catches your attention at an exhibition.
You have about 3 seconds to decide whether to stop and take a closer look.
Which direction makes you more curious?
A) Product-first
B) Message-first
Exploring hero section concepts for Pixtap, an NFC-powered business card brand.
B) Message First
A) Product First

5 votes

Ends in 1d

Akinkunmi's avatar
Really impressive
Varun's avatar
Thanks ! Glad you liked the direction 🙌
MD Rafee 's avatar
Going B. At an exhibition with 3 seconds of attention, the message does the heavy lifting first. Once they stop, the product becomes the proof.
Varun's avatar
Great insight ! Thanks for sharing your perspective! 🙌
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