Explore Off Register: Misaligned Print Magic Case StudyExplore Off Register: Misaligned Print Magic Case Study
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New case study: Off Register.
A print studio brand built on the idea that a plate landing slightly off is more human than one that lands perfect.
25 pieces, one registration mark, zero templated surfaces.
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Maty's avatar
"A plate landing slightly off is more human than one that lands perfect" is such a sharp way to sell a print brand's whole philosophy. The PROOF, PRESS, PLATE breakdown makes the process feel like part of the product too. Was that framing there from the start of the project or...
Boluwatife's avatar
This deserves more than just liking, this deserves to be featured! 🏆 That imperfect plate concept is an absolute masterclass in visual layout.
Deborah's avatar
Really clever concept. Turning a printing characteristic into a brand identity is brilliant.
MD Rafee 's avatar
Building the whole identity around a misregistration mark instead of hiding it is a great insight, most print brands try to disguise the exact thing that makes letterpress feel handmade. The proof/press/plate system ties it together nicely.
Abox's avatar
This looks clean and well thought out. How long did it take you to bring everything together?
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