The difference between an agency spending $40k a week on ads and one that spends the same amount while systematically growing its creative pool isn't the budget. It's how quickly they run out of "good" creatives. The first group chases the next viral format. The second group builds a system in which the burnout of a creative is a normal, predictable event, not a crisis. That's the difference between production as a reaction to a problem and production as infrastructure. Is your production a reaction or infrastructure right now?