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Product Page Copy for a skincare brand called THE BASE THEORY. The product is BARRIER SERUM with 5% ceramide and centella asiatica.
Audience: Late 20s-40s, skincare-literate but burned out from a 10-step routine that wrecked their skin barrier. They've read the ingredient lists, they know what "barrier repair" means, they're tired of hype.
Brand voice: Calm, clinical-but-warm. Not girly, not clinical-cold either.
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Croatia. My family's kind of summer. ☀️ 🍉 ⛱️ 🌊 🦀
A family campaign concept for a luxury hospitality brand, built into an ad creative system that scales all the way from awareness to conversion. Full breakdown in the case study below.
Amazing Work, Sian🔥
LULOO is a beauty brand built around a multi-use lip-to-cheek stick made with gentle, natural, skin-friendly ingredients.
The project explores a new visual direction for natural cosmetics, shaped by one insight: research showed that younger audiences were looking for natural products with more personality while still expecting trust and transparency.
Rather than changing what makes the natural beauty category recognizable, the identity reinterprets its visual codes through a modern and playful visual language. Floral elements, soft textures, and organic gradients preserve the connection to nature, while bold typography, vibrant color, and expressive compositions create a confident and contemporary brand identity.
Absolutely amazing! I loooove the packaging with the gradient and texture. It's amazing, I would so buy it haha
Designed a premium skincare brand presentation featuring a warm orange, beige, and white color palette with a clean editorial aesthetic. This concept includes luxury packaging mockups, a skincare routine guide, product benefit highlights, and modern infographic layouts. The design focuses on elegance, clarity, and user experience while maintaining a high-end visual identity suitable for beauty and wellness brands.
Deliverables:
Brand identity concept
Luxury skincare packaging design
Product mockups
"How to Use" infographic
Product benefits layout
Marketing presentation design
Social media–ready visual assets
Print and digital presentation
