Uswa Batool
Copywriter | Words that sell
New to Contra
Uswa is building their profile!
Product Page Copy for a skincare brand called THE BASE THEORY. The product is BARRIER SERUM with 5% ceramide and centella asiatica.
Audience: Late 20s-40s, skincare-literate but burned out from a 10-step routine that wrecked their skin barrier. They've read the ingredient lists, they know what "barrier repair" means, they're tired of hype.
Brand voice: Calm, clinical-but-warm. Not girly, not clinical-cold either.
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46
Instagram Ad Copy for Wanderwell (Hypothetical brand, Subscription Box, monthly, travelled themed)
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26
Sample Email for a hypothetical brand called wanderwell (a subscription box for slow travellers )
Brand Voice: warm, unhurried , slightly poetic.
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58
Wanderwell (fictional subscription brand). For slow travellers who want presence over checklists. The challenge: sell restraint amd stillness in a marlet built on urgency and FOMO.
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72