Ads I designed for Warrior Willpower for their infrared sauna products.
The goal was to create scroll-stopping creatives that make the product the hero while highlighting key benefits, features, and offers in a clean, conversion-focused way.
I worked across static and lifestyle-driven concepts, combining strong messaging, product presentation, and clear CTAs to make the ads feel both premium and performance-focused.
What do oyou think?
Marigold was a one-day concept for a design challenge. I set the direction in real photography before generating anything.
That order matters more than people think. If you generate first, you're negotiating with whatever the model offers. If you shoot or choose real references first, you've set a standard the rest of the work has to meet.
The tool didn't set the taste. It matched a bar that already existed.
Every route has a shape. Most travel brands decorate over it.
For Linea, I built the whole system — ticket, app, uniform, packaging, site — around one rule: trace the actual terrain. Even the logo mark is generated by the same line that draws the mountains.