Warrior Willpower sells premium home recovery equipment, including infrared saunas. I worked as a designer within a creative team, translating strategic briefs into paid-social ad creative for Meta placements.

This campaign covered 3 sauna products at different price points and spoke to buyers at different levels of awareness, from people discovering the idea of a home sauna to warmer audiences comparing options and preparing to purchase.

A high-ticket wellness product needs more than attractive design. Each ad had to make the product feel credible, aspirational, and easy to understand in a crowded feed.

The work also needed to reflect the job of each funnel stage. Top-of-funnel creative had to create curiosity and introduce the product category. Mid-funnel creative had to address questions and build confidence. Bottom-of-funnel creative had to give ready-to-buy audiences a clear final reason to act.

Before designing, I mapped the brief by audience, awareness stage, message angle, and visual direction. That helped me give every concept a specific role rather than adapting one template across the campaign.

For awareness-stage creative, I focused on pattern interruption and desire. For consideration-stage work, the design made room for product context, clarity, and credibility. For conversion-oriented ads, I used more direct hierarchy and decision-supporting messaging.

Paid-social ad concepts for Meta

Creative variations across buyer personas and funnel stages

Product-focused ad design for 3 infrared sauna offers

Multiple aspect-ratio adaptations for Meta placements

I handled the design work as part of a creative team, building and adapting the ad creative in Photoshop for Meta placements.

The project produced a focused set of paid-social assets built to support distinct audiences, offers, and stages of the Meta funnel. No performance metrics were provided for this case study.