MUNYOO' a tropical soda brand built around sunny breaks, cold fizz, and playful character energy....MUNYOO' a tropical soda brand built around sunny breaks, cold fizz, and playful character energy....
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MUNYOO' a tropical soda brand built around sunny breaks, cold fizz, and playful character energy.
I designed the full visual direction around Munyo, a pastel pink cat character with a sleepy face, a big laugh, and an awkwardly cheerful personality. The system includes soda can packaging, flavor characters, sticker packs, lifestyle campaign visuals, multipack concepts, and social media art direction.
The goal was to make MUNYOO feel collectible, fun, and instantly recognizable, not just another drink brand. Bright tropical colors, bold shapes, flat doodles, and mascot-led storytelling bring each flavor to life across product and campaign assets.
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Creatives on Contra have earned over $150M and we are just getting started