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Day 5 - Permissionless design.
Logo redesign concept for datafast built by marclou.
This one might need more work on the balance, but the challenge goes on and I had to "ship" ;)
For the meaning behind the logo, it's the shape of a wing (fast), rectangles (data) and it also makes an F with the negative space
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Simple, refined, and very well executed.
When do you know a design actually has enough?
In university, one of my professors kept using the word "suficiencia." There isn't a clean translation for it, but the idea was strict: if a detail adds meaning to the concept, it stays. If you're adding it just because it looks nice, it goes.
I didn't think much of it at the time. Now it's the question I ask before every project ships.
What's the one thing you were taught early on that you still use on every project?
Suficiencia is such a powerful lens for design! Stripping away the fluff until every single element carries real intention is what turns a good layout into an iconic one
Not refreshing. Traceable.
VESSEL treats still water like a controlled substance — lot number, draw date, aquifer depth, pH — every bottle accountable to a single source, not a marketing claim.
Strictly monochrome. One motif carries the wonder: divers and manta rays suspended in the glass, like the water remembers where it came from.
