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Where the ball meets the game 🎾
Spent the past week building this one — a full brand identity for SETTA, a tennis resort that didn't want to look like every other sportswear label chasing this season's trend.
The mark lives right on the seam of the ball itself — heritage green, quiet typography, nothing borrowed from anyone else's court. Built to hold up whether it's on a sweatshirt or thirty feet tall on the side of a building. 🌿
Some brands are designed to be loud. This one was designed to last.
Thirty feet up is the easy end for a seam mark — it's the other extreme that usually kills them, a booking-app icon or a favicon where that curve collapses into a smudge. Did it survive down there intact, or is there a reduced mark doing the small sizes?
• 2d
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