Logo for a green hydrogen company. A logo is only the beginning.
 For Rand Hydrogen, we designed a visual identity that works across the website, investor deck, and physical applications in the real world — including containers and tanks. The goal was to create a logo system that feels strong in every environment, from digital to industrial. Read the full case study on @Contra: contra.com/p/rand-hydrogen

The negative space cut through the mark reads as both a droplet and a lightning bolt depending on how you look at it, smart for an energy brand. Was getting it to hold up on physical tanks and containers the hardest part, or did the digital applications give you more trouble?

Can't believe this was already a year ago — finally organized it properly.

This was a full brand identity for a food-focused creative agency, Soul & Pepper, built from scratch. It's since been paused, which might not look like a "success," but it's still one of my favorite projects from last year. So I went a bit deeper on the process and details — hopefully it shows what we built together and keeps it alive, at least on this page. The ending of the case study even got a little personal, because I was so genuinely involved in this one and it meant a lot to me in all kinds of ways. And that's kind of why I wanted to share it.

Check it out 💁‍♀️

Obsesseddddd!