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Logo for a green hydrogen company. A logo is only the beginning.
For Rand Hydrogen, we designed a visual identity that works across the website, investor deck, and physical applications in the real world — including containers and tanks.
The goal was to create a logo system that feels strong in every environment, from digital to industrial.
Read the full case study on @Contra: contra.com/p/rand-hydrogen
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Thank you Celia
The negative space cut through the mark reads as both a droplet and a lightning bolt depending on how you look at it, smart for an energy brand. Was getting it to hold up on physical tanks and containers the hardest part, or did the digital applications give you more trouble?
Thank you, Maty! To be honest, print and digital applications each come with their own design challenges. When applying a brand across different touchpoints and formats, it’s important to have solid brand foundations so the team clearly understands how to use the brand...
That makes sense, brand foundations first so the application choices become obvious rather than arbitrary. Do you usually build a full guidelines doc before touching the physical applications, or figure that out in parallel as the tank and container mockups come together?
Depend on the client roadmap. For example, if the client has an event where they want to start showcasing the new brand, we’ll focus on delivering the most urgent applications first. If their team is involved, we’ll work in parallel, providing basic guidelines so their team can...
Nice one
Thanks Chidera!
Hi David!
I really appreciate how the subtle chamfered metallic bezel and inset enamel depth give the emblem a heavy, tactile hardware feel. It makes the mark look authentically engineered for industrial steel containers and heavy machinery, rather than just being a flat digital icon rendered onto physical assets.
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A little excerpt from the brand guidelines for a recent project
The APS mark built from the four small symbols reads like a map legend, which suits a psychology service. Nice that the guidelines page shows it on the dark teal, most would have played it safe on white.
I’ve been working on a bold, modern-retro logotype and can’t decide between these two options.
🆘 Which one feels more aesthetically pleasing to you?
11 voted
26%
31 voted
74%
42 votes
Closed
CAPITAL is great but SMALL is unique great job Nawras 🔥🔥
Your web sections always have such strong art direction. Great to see the brand carried right into the layout.