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This branding journey is getting exciting.
Starting with rough shapes and raw ideas, I explore the concept, refine it into forms like trees, paths, and motion and eventually arrive at a clean, classic mark with a deeper creative meaning. Another unique concept is on the way. Can’t wait to share it with you all!
Amazing 😍 😍 😍 😍 😍
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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New to posting in Contra! Breaking the ice with a Brand Identity Battle ⚔️
A furniture startup, Korven, recently hired us to build their visual world. Their mission? High-end, sculptural wooden furniture (starting with these Noguchi-esque coffee tables) at an attainable price point ($180–$200 USD). They’re launching with coffee tables but have a roadmap to expand into side tables and full architectural wood elements.
The Dilemma:
We’re split on the visual strategy. Bold, geometric and authoritative vs rounded, modern and tactile.
The Question:
When a product looks like a $2,000 sculpture but costs $200, which identity builds more trust?
👇 Vote A or B. If the answer is "Neither," tell us why. Be brutal!
24 voted
51%
23 voted
49%
47 votes
Closed
Great work, and welcome to the community.
Shipped another Framer + brand / logo re-design in 1 month time.
Want to build your own Framer websites as designer? Start here
Amazing job!
Enjoying the last day of the Easter weekend, and revisiting one of my favourite projects.
Here's how the brand identity for Compani, a pet-first café, started as a moodboard vs how it came to life.
Case study is live here.
Love the type and color treatment!
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