For Energy Central, I also took a much bolder approach for one of the ideas. For every project, I always push one idea that sits at the bolder end of the scale. It probably won't make the final cut, but elements of it usually do. The reason I do it? Presenting only "safe" ideas is underwhelming. I want clients to feel a buzz when they first see our work. The same excitement you get when you buy a new car or unwrap a present for the first time. That's the feeling I'm chasing every time I design.

I think the best product demos don't just explain, they also need to make the complexity layer disappear. It should feel intuitive to use.

I had the pleasure of working with LiveFlow to create a product demo video for their new integration with Ramp. The main challenge was the deadline; we had to make it in a week!

It prompted us to think fast and make good decisions early in the process, so everything was as streamlined as possible.

I talk a bit more about the process here: Check it out

super clean design, super smooth animations... this is 💯 👏🏼