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Analyzed 12 direct competitors for Series B B2B SaaS client losing market share to category leader.
Uncovered 3 critical content gaps their team missed:
No bottom-funnel comparison pages targeting "vs" keywords
Zero case studies with ROI metrics
Missing technical documentation for enterprise buyers
Built complete competitive content strategy. Wrote 8 comparison articles + 3 detailed case studies with customer data.
Results in 4 months:
→ Captured 47% of competitor's organic traffic for high-intent terms
→ Generated 89 SQLs directly from comparison pages
→ Client raised Series C at 2.3x higher valuation citing "content moat"
Turned competitive disadvantage into #1 growth channel.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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B2C CASE STUDY: Gift & Celebration Brand
Budget: $3,500
Timeline: 2 weeks
Client satisfaction: "Game-changing"
Project: Givva (Gift Experience Platform)
Industry: E-commerce / Gifts / Celebrations
Business Model: D2C (Direct-to-Consumer)
What we delivered:
Version 1 (Dark, luxury): Premium gift positioning
Version 2 (Light, minimal): Modern aesthetic appeal
Version 3 (Dark, storytelling): Emotional connection focus
Version 4 (Dark, celebration): Community-driven moments
Client feedback:
"We thought we needed ONE perfect design.
You showed us we needed to understand our FOUR different customer types.
Now we can target each with the right message.
This is game-changing."
What made the difference:
→ Multiple audience research
→ Strategic variation creation
→ Clear conversion strategy per version
→ Client education on segmentation
Built in Framer.
Delivered in 2 weeks.
Client now testing all 4 versions with real traffic.
This case study is for:
✓ E-commerce brands
✓ Gift/celebration companies
✓ D2C startups
✓ Brands with multiple customer segments
Swipe to see all 4 versions →
Running a B2C brand with multiple customer types?
Comment "B2C" - Let's create your strategic variations.
Love the attention to detail here. The final result looks incredibly refined.
Project Overview
I partnered with Goodness Lover, a gut-health and wellness education brand focused on helping people improve their health through science-backed supplements, courses, and expert-led educational programs. The goal was to redesign their Kajabi website experience while improving how their digital courses were organized, presented, and delivered to users.
The brand had already built a strong reputation in the wellness space, with over 1.6 million people engaging with their educational content and programs.
Amazing!
Beautiful 😍
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