Goodness Lover Kajabi Website Redesign by 15% conversion

I partnered with Goodness Lover, a gut-health and wellness education brand focused on helping people improve their health through science-backed supplements, courses, and expert-led educational programs. The goal was to redesign their Kajabi website experience while improving how their digital courses were organized, presented, and delivered to users.

The brand had already built a strong reputation in the wellness space, with over 1.6 million people engaging with their educational content and programs.

When the project began, the brand needed a more structured and conversion-focused online experience that would better reflect the quality of their products, educational programs, and growing community.

The existing platform contained valuable content, but there was an opportunity to:

Improve overall user experience and navigation.

Create a cleaner and more professional visual identity.

Better showcase health products, programs, and educational resources.

Organize and upload courses inside Kajabi for a smoother learning experience.

Increase trust through strategic placement of testimonials, expert features, and educational content.

Improve mobile responsiveness and customer journey flow.

Using Kajabi's all-in-one platform capabilities, I redesigned the website structure to create a more modern, trustworthy, and user-friendly experience.

Key improvements included:

Complete homepage redesign

Improved navigation structure

Enhanced product presentation

Strategic call-to-action placement

Mobile optimization

Better visual hierarchy

Trust-building sections using testimonials and expert credibility

Streamlined customer journey from discovery to purchase

Alongside the redesign, I managed the setup and organization of educational content inside Kajabi.

This included:

Course uploads

Lesson structuring

Module organization

Content categorization

Student learning path setup

Member experience optimization

Course delivery configuration within Kajabi

The first step was understanding the brand's mission, target audience, and existing customer journey.

I analyzed:

Brand positioning

Competitor websites

Existing website structure

User navigation patterns

Course delivery experience

Product and education funnels

A new site structure was planned to make information easier to find while highlighting the brand's key offerings:

Supplements

Gut-health programs

Educational courses

Expert-led content

Community resources

The focus was creating a balance between ecommerce functionality and educational content.

The design evolved into a cleaner and more premium experience that aligned with the brand's health-focused mission.

The final design featured:

Stronger brand consistency

Improved spacing and readability

Modern section layouts

Better product visibility

Clearer calls-to-action

Enhanced mobile experience

Professional course presentation

Once the design structure was completed, all course content was uploaded and organized within Kajabi.

This ensured students could easily:

Access lessons

Track progress

Navigate modules

Engage with educational content

Enjoy a smoother learning experience

Content was less structured for user navigation.

Educational resources were not as prominently showcased.

Course experience had opportunities for improvement.

Brand messaging could be presented more clearly.

A modern, conversion-focused Kajabi website.

Improved user experience across desktop and mobile.

Better presentation of products and educational programs.

Streamlined customer journey from visitor to customer.

Organized course library with improved accessibility.

Stronger brand authority through strategic content placement.

More professional online presence aligned with the company's growth.

The finished website successfully transformed Goodness Lover's digital presence into a professional wellness platform that combines ecommerce, education, and community-building in one seamless experience.

By redesigning the website and organizing the course ecosystem within Kajabi, the brand gained a stronger foundation to scale its products, programs, and educational offerings while delivering a better experience for its audience.

Platform: Kajabi Services: Website Redesign, Course Uploads, Course Organization, User Experience Optimization, Mobile Optimization Industry: Health & Wellness / Medical Education / Gut Health