Analyzed 12 direct competitors for Series B B2B SaaS client losing market share to category leader.
Uncovered 3 critical content gaps their team missed:
No bottom-funnel comparison pages targeting "vs" keywords
Zero case studies with ROI metrics
Missing technical documentation for enterprise buyers
Built complete competitive content strategy. Wrote 8 comparison articles + 3 detailed case studies with customer data.
Results in 4 months:
→ Captured 47% of competitor's organic traffic for high-intent terms
→ Generated 89 SQLs directly from comparison pages
→ Client raised Series C at 2.3x higher valuation citing "content moat"
Turned competitive disadvantage into #1 growth channel.
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B2B SaaS Pricing Models: How I 3X'd Trial Conversions for a MarTech Platform
Wrote comprehensive 4,200-word SEO pillar article for US-based B2B SaaS client. Targeted high-intent keywords: "B2B SaaS pricing", "usage based pricing", "per seat pricing model".
Results in 90 days:
Ranked #2 on Google for main keyword + 14 related terms
3,800 qualified organic visits/month from US decision makers
4.7% trial-to-paid conversion vs 1.2% site average
Generated $38,000 MRR directly attributed via HubSpot tracking
Full keyword research, competitor gap analysis, and Surfer SEO optimization included. Article now drives 22% of company's new revenue.
Skills: SEO Writing, B2B SaaS, Content Strategy, Surfer SEO, Technical Writing, Ahrefs