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Taste Test
Horizonte Potencial was created at the intersection of child psychoanalysis and technology :)
I created these covers, but I’d like to hear your opinions. Which one grabs your attention the most?
3 votes
Ends in 1d
mug for sure! that shadow effect works like magic, i think it's a draw towards the 3D element's quality.
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Which creative poster do you prefer?
8 voted
50%
8 voted
50%
16 votes
Closed
I love Option B because it’s so vibrant , it caught my attention instantly. But if the theme is humanity, I’d go with Option A. It feels calmer and softer, goes well with 'Humanity' 😊
Which bottle would you put behind the bar?
One is cut from shadow: faceted black glass with copper edges, a thistle crest inside a ring of thorns, charred wood underneath and a single warm glow burning behind it.
The other is cut from daylight: twisted clear glass on limestone, oak presentation case with brass hinges, cream label and hard sunlight raking across the wall.
One promises age and weight. The other promises patience and light. Which one earns the top shelf? 👇
#brandconcept #packagingdesign #artdirection
5 voted
63%
3 voted
37%
8 votes
Closed
The darker bottle feels more top-shelf. More character, weight, and presence.
This started as another experiment with halftone, but I wanted the dots to have a reason for being there rather than simply applying the technique as a surface effect.
The thought was: what if the dots were actually seeds?
From there, the idea became Studies in Reproduction — playing with two meanings of reproduction at once. Halftone is a way of reproducing an image through repeated marks, while a flower reproduces itself through seeds.
So the flower gradually breaks down into thousands of seed-like “dots”, with tiny versions of the flower appearing among them. From a distance they behave like halftone; up close, you discover the image is effectively reproducing itself.
I wanted to see how the same visual system behaves with different flowers, crops and tonal treatments.
24 voted
29%
58 voted
71%
82 votes
Closed
The double meaning of reproduction is the kind of concept that sounds simple in one sentence but is genuinely hard to execute without it reading as gimmicky, this pulls it off. Did any of the flowers or tonal treatments fail to hold up at the seed-dot scale, or did the system work cleanly across all of them?