Across the site I introduced ways for users to engage in new and different ways. One method was the simple addition of voting could 1. provide a means for users to send feedback about content 2. immediately engage users who were positively affected by the content, and were likely to convert to financial supporter 3. allow detractors a way to give feedback while establishing connection. Engagement was steady at 12% of users voting (depending on content). 75% of detractors completed the short survey. 32% of supporters converted to donors (both first-time and repeat)