You have 0.3 seconds to make someone tap your game. This is how you do it.
Designed the key art and branding for Tower Runner — a mobile game that needed a cover image bold enough to compete in an app store full of noise.
The challenge with game art: everything has to read in under a second. The logo, the characters, the world — it all has to land instantly at thumbnail size and still hold up at full resolution.
Here's how it was solved:
→ Pixel-style tower mascot as the brand anchor — memorable, scalable, character-driven
→ Two rocket-boosting player characters flanking the logo for energy and motion
→ Deep atmospheric background with floating platforms and a moon for world-building
→ High contrast color blocking — red, yellow, blue — for instant visual hierarchy
→ Bold outlined logo treatment that reads at any size
This is the kind of work that sits between graphic design and game UI — and it's one of my favorite intersections to work in.
If you're building a game, app, or digital product and need key art, cover design, or UI that actually converts — let's talk.
📁 behance.net/ahmadchaudhry3 📩adesigns444@gmail.com
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One of the project's greatest challenges was creating an identity that is instantly recognizable and inspires investor confidence, while balancing a futuristic aesthetic with the sense of reliability intrinsic to the brand's values.
The core concept draws inspiration from the cosmos and the brand's drive to transcend boundaries; no matter the distance, the delivery is guaranteed. We translated this visually through patterns forming paths that lead to a destination, a motif that extends to every corner of the visual language.
P.S. they've gone through several site restructures since then (so it looks different from my snapshots), but it goes to show how easy Framer makes it for clients to manage and update their site independently.
One of the directions I explored for Kargen. It didn't make the final cut, but I think it holds up. We decided to go totally different route.
Kargen is an AI that books freight on its own. It reads the email, quotes the load, and books the truck, day or night. The brand had to feel as fast as the product, but calm with the pace.