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Meet RASA: The felt sense of being fully alive. ✨
My latest project is a deep dive into the world of organic wellness. Rasa is a yoga and lifestyle brand built on the pillars of honesty, ritual, and the earth.
I specialize in helping CPG, DTC and lifestyle brands find their "Quietly Premium" edge.
Explore the full case study on my Profile! 🚀
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Ino is a Bulgarian family knitwear brand with 25+ years of craft behind it - but its old identity no longer reflected the warmth, quality and heritage at the heart of the brand.
For the redesign, I built the concept around family heritage and personal signature - creating a visual system that feels refined, human and timeless, while giving Ino a more recognizable presence across packaging, social media and brand touchpoints.
Good one here
We partnered with Gaia Naturelle, a Slovenian skincare brand, to design a brand and packaging system built from wood — a material almost no one in cosmetics uses.
The challenge was making it work as actual packaging, not as a gimmick. It had to feel genuinely natural up close, hold up across a full product range, and still earn attention from across a retail shelf.
The identity is built around a single typographic mark designed to survive any surface — printed on paper, burnt into wood, or stamped into handmade soap. That consistency became the spine of the system, letting the range feel like one family across very different materials and finishes.
The packaging itself is local wood, finished with custom laser-engraved grain patterns that give each piece its own character. Gold-foil labels carry product information and bring just enough contrast to keep the range legible at a distance. Every decision was about restraint — fewer elements, used with intent.
The result is a skincare brand that doesn't look like other skincare brands. Natural where it should be, deliberate everywhere else, and unmistakable on a shelf.
Amazing work!
This project is not for everyone.
Only for bearded balds. 🙂
I’ve been exploring a concept for a grooming brand built around a very specific idea: one ritual, two zones — scalp and beard.
The direction leans into a more premium, editorial feel.
Muted tones, tactile materials, soft lighting… keeping it closer to something handmade than overproduced.
Most product pages sell features.
This one tries to sell a feeling.
Still a work in progress, but curious to see where it goes.
—
I’ve got 2 spots open for new projects this month.
Branding, web, or anything where first impressions actually matter.
Feel free to reach out.
This looks clean and well thought out. How long did it take you to bring everything together?
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