ELAN — Luxury Candle Brand Identity & Packaging ELAN is a conceptual luxury candle brand built ar...ELAN — Luxury Candle Brand Identity & Packaging ELAN is a conceptual luxury candle brand built ar...
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ELAN — Luxury Candle Brand Identity & Packaging
ELAN is a conceptual luxury candle brand built around the idea of quiet, sensory experiences.
I developed a visual identity and packaging system that balances minimalism with tactile, nature-inspired storytelling.
The collection features three distinct fragrances — Amber & Oak, Ivory Smoke, and Wild Cedar — each expressed through its own material, colour, and visual language while remaining part of one cohesive brand system.
From the typography and colour palette to the label compositions and product art direction, every element was designed to make the fragrances feel premium, atmospheric, and distinctive.
What I worked on
Brand Identity
Packaging Design
Label Design
Art Direction
Typography
Colour System
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