This is a marketing visual I built. A lot of people might see the final image and assume it's one generated output. It's not. It's manually created with layers, each one placed and blended with a specific visual hierarchy in mind.
➜ The rocket sits on its own layer with independent glow and shadow controls
➜ The cityscape is a separate depth plane with its own color grading
➜ The smoke interaction between the two is hand-masked
➜ The background gradient is tuned to push the focal point exactly where the eye needs to land first
➜ And the blue ring, signature element that defines the brand
None of this is random. You are deciding what the viewer sees first, second, and third.
AI can generate a rocket over a city in 30 seconds.
What it can't do is tell you why the rocket needs to sit 15% above of center, or why the smoke opacity drops at exactly that rate.
A little throwback to one of our favorite collaborations with Lion Pose! 🧡
We worked with the founders to bring their vision to life through core brand identity, logo, and packaging design, creating a bold, playful visual language that feels fresh in the skincare space.
So lovely to see Lion Pose grow from its early days to the shelves of Sephora, with our packaging work recognized at the 2024 Dieline Awards!