Direct Address makes thought leadership video for B2B companies. Their whole argument is that your best marketing asset is the person who founded the thing, and most companies bury them behind a brand voice.

So the mark is a spotlight. Not a camera, not a play button — those describe the equipment. A spotlight describes the effect: you point it at one person and everyone looks.

Two cones meeting at a point, one half carrying a full-spectrum gradient, one solid. Color system named after directors, because the product is direction rather than footage. Then the landing page carrying all of it.

Check it out

The line about the mark being a spotlight instead of a camera reframes the whole pitch. Do most founders resist being on camera at first, or does that argument get them comfortable fast?

I tried the pixel-stretching trend on some packaging work recently, and I still can’t decide which version works better.

the pink sachet looks so good. i pick sachet