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Ripple started with one question, what does water actually do to ostrich leather. Every frame in this campaign was built entirely with AI, from the packaging shot through the splash in motion, no camera, no studio, no water damage to a real bag. This is what AI production can look like when it is treated like a real shoot instead of a shortcut.
Fantastic attention to detail.
Thank you! The little details definitely took the most time, so I really appreciate you noticing.
Smooth and satisfying motion! Love how these scenes feel.
Thank you so much, that means a lot! The scene transitions were really important to get right.
SICK 🔥
Appreciate the love, Celia! 🙏
No water damage to a real bag is such a good hook for the pitch itself. Was the client fully on board with an all AI production from the start, or did it take some convincing to skip the physical shoot?
Appreciate it! It took a little bit of back-and-forth to prove we could match the fidelity of a physical shoot, but once they saw the first test frames, they were totally sold.
Nice concept
Impressive
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