I gave ChatGPT the worst café branding brief imaginable. Just a bunch of rough sketches and a ver...

I gave ChatGPT the worst café branding brief imaginable. Just a bunch of rough sketches and a ver...I gave ChatGPT the worst café branding brief imaginable. Just a bunch of rough sketches and a ver...

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Chhavi Malik

pro

• 9h

I gave ChatGPT the worst café branding brief imaginable. Just a bunch of rough sketches and a very loose idea.

Then I asked it to turn the whole thing into a real-life café brand.

And somehow, in under 30 seconds, it managed to keep the little details I liked while turning them into something that actually felt cohesive.

Now I’m wondering how far you can push a terrible brief before it stops being terrible.

ChatGPT ChainGPT branding

Rohan Ahmed

pro

• 9h

The jump from loose sketches to a cohesive café world is so satisfying—those little cup and bag marks carry through beautifully. I especially like how the roughness survived the polish instead of getting flattened.

Mohammad Umer

pro

• 1h

Impressive to be honest.

Alamgir Brands

• Sep 9

Letter — Visual Identity for a Multinational Company

For Letter, I built the mark around two interlocking loop forms — a subtle nod to connection and precision, the kind of detail that makes a logo feel deliberate at a glance.

I developed the full system from there: wordmark, icon mark, a bold orange-and-black palette, and mockups across ID badges, business cards, lanyards, and even a smartwatch — showing the brand holding its identity everywhere it lands.

Transforming Blueprints into Reality with Vision and Precision.