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I gave ChatGPT the worst café branding brief imaginable.
Just a bunch of rough sketches and a very loose idea.
Then I asked it to turn the whole thing into a real-life café brand.
And somehow, in under 30 seconds, it managed to keep the little details I liked while turning them into something that actually felt cohesive.
Now I’m wondering how far you can push a terrible brief before it stops being terrible.
The jump from loose sketches to a cohesive café world is so satisfying—those little cup and bag marks carry through beautifully. I especially like how the roughness survived the polish instead of getting flattened.
Right? That was mg fav bit too!
Impressive to be honest.
The loose idea is sure a remarkable one
Interesting!!!
Great Creativity
Crazy transformation for 30 seconds. Did it invent the tagline and secondary assets entirely or did you give it a guiding personality in the text?
Literally just drew the doodle and there was the response.
Colors are great!
This is revolutionary!
Looks great
The sketches all share one line weight and one hand, and the output keeps that — the brief wasn't terrible, it was consistent. That's the input that survives, not the level of detail.
This is really beautiful. Well done
fabulous, specially colour contrast and presentation 👍
ok the 30 seconds part is the scary bit
wow absolutely gem
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That’s where a flexible brand system really starts to prove itself.
Powerful greenish look 👌
SPRINT — Experimental Brand Visual
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Logo design, art direction and visual exploration.
Good work
Pinch is featured on Contra! 🎉
It started as a free afternoon and a brief to myself: a salt brand you'd actually leave out on the counter. Five flavors, five tins, one very sassy voice.
Thank you Contra !!
Designers, do you make concept projects in between client work? How do you pick what to make?
It was really a unique salt brand 🎉🎉❤️❤️