Currently building an iOS app called Makely — a project organizer for turning video inspiration into actionable plans.

The core idea: You find a renovation or DIY video (even without a proper description), share it to Makely, and the app uses AI to break it down into:

• materials (with estimated cost) • tools required • step-by-step phases

So instead of just saving content, you can actually execute the project.

Design-wise, I’m exploring a more playful, character-driven system combined with bold colors and simple UI flows — aiming to make something that feels approachable but still structured and useful.

Would love feedback from designers on: • overall visual direction (too playful vs. balanced?) • clarity of onboarding flow • how the illustrations work within a product UI

Trying to refine this before App Store launch.

Brands like Gap are showing that the strongest content today does more than showcase products, it turns fashion into entertainment. I explored that idea by making a spec piece on my Super 8 camera, not just as a camera, but as an extension sitting at the intersection of tech, style, nostalgia, and utility. But the bigger point for me as a creative strategist is this: good content direction is not about choosing what looks cool, it is about choosing what communicates best. Knowing when a concept calls for something cinematic, elevated, and story-led vs when it should feel lo-fi and socially native, goes a long way. Creative that performs is rarely accidental. The visual language, tone, pacing, and format all shape how a brand is perceived and how a viewer feels. When those choices are intentional, the message gets stronger.

The Super 8 as a creative extension not just a camera tool — that framing is everything. Intentional creative direction is what separates content that performs from content that just exists.