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Veja — "Eu Que Lute" | AI Masterbrand Film
Photorealistic AI storyboard and animation sequence for Veja's masterbrand film "Eu Que Lute," produced for Reckitt via BETC Havas — 14 scenes set in a Brazilian área gourmet, moving from real mess to cleanup to final packshot.
Pipeline: Concept > Photorealistic still generation > Integration inpaint > Scene animation
Tools: Freepik Spaces (Mystic / Nano Banana 2) and Seedance 2.0 (video)
The campaign follows a talent duo cleaning an integrated área gourmet — black granite countertop, Portuguese hydraulic azulejo tile in the brand's blues, exposed-brick churrasqueira — through a sequence that moves from real mess (vinaigrette, meat juice, farofa) to the final packshot of the three Veja product lines. Every scene replicates the visual language of a high-end advertising production: directional warm key light, deep opposite shadow, neutral-warm 5500K ambient, with lens choices calibrated per shot — 85mm for close-up, 50mm for couple/editorial framing, 35mm for ambience, 24mm for architectural establishing shots.
Character generation, scene consistency, and product integration were built entirely with AI, with label compositing done in Photoshop to guarantee absolute brand fidelity in every still — with zero packaging distortion in any frame.
Scope: concept development, photo direction, per-scene still generation, animation, and end-to-end creative supervision through final production delivery.
Suggested tags: AI Art · AI Video Production · Freepik
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